With such a wide array of similar offers, especially those in the diet and dating industry, it’s likely that your traffic would just as easily convert on one as well as the other–so why not both?  By playing offers off of eachother and selling each off of the other’s weaknesses, you add realism and credibility to your site as well as increase the chance of a double-conversion.

There are a few main industries that respond particularly well to joint-selling techniques, each outlined below with specific strategies to achieve the maximum success in your promotion.

1) Joint Selling in the Diet Industry

The diet industry is perhaps the easiest in which to effectively joint-sell.  By convincing your visitors that the two products work together for effective compounded weight loss, visitors are likely to order both.  So far the best method I have found are the review-style blog sites where you chronologically post about “your” weight loss.  Be sure to mention how the two only worked effectively when used together.

Here is a piece of code for your order-now button so that you can open both offers simultaneously to users:

<a href="http://www.websiteone.com" onclick="window.open('http://www.websitetwo.com','newwin');">Order Now!</a>

2) Joint Selling in the Dating Industry

A little more difficult due to the lack of the “compound effect” but becoming just as popular is multi-offer selling in the dating industry.  Out of experience, you don’t necessarily want them together so much as co-integrate them into one page.

In a recent landing-page test, I created a “singles profile” site where I included images, details, and stories of various singles with links to the dating sites where they could be found.  By using different dating offers for each profile, it loked like more of an impartial site (ie, not just offers from one company) and most users signed up for all 3!

Overall, co-slling offers appears to be the new way of increasing the value of your traffic, and with a little work and creativity, the methodology can be applied to virtually any industry.

Have you tried joint-selling offers?  Have questions?  Head over to the Articles forum for more information, tricks, tips, and support.

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I would certainly recommend buying the software if you can afford it as I guarantee it will save you hours of time in localizing campaigns as well as generating ad groups for long-tail keyword combinations, however this 14 day trail should give you enough time to try out the software and determine if it’s for you.

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Happy Holidays!

The first trick involves the insertion of one simple word into your ad copy.  Although a minor change, the addition of the word “Secret” is actually powerful enough to result in a 200% increase in your conversion rate.  Whether you are selling “Weight Loss Secrets,” the “Secret to Making Money Online,” or “The Secret to a Better Life,” rest assured your bottom line will increase if you add this simple word into your ads.

In addition to the word secret, you need to have a strong call to action (see what I did there).  “You need to” is in fact the perfect phrase to put people in the right mindset to buy your products.  Initial tests showed that the addition of “You need to” increased conversion rates on average by 118%.  Overall, if you can convince your viewers that they “need to” do something (buy your product) in order to achieve the benefits you’re promoting, you will receive a far higher percentage of sales.

Getting a higher click-through rate for your ads is as simple as doing a little tweaking.  First, always be sure to use the “…” at the end of your advertisement.  While it may seem like a small and insignificant change, analytics data proves it actually can boost your CTR by as much as 142% and your conversion rate by as much as 37%.  It signifies to the viewer that there is more information inside, certainly a powerful motivator to click.

In addition to the “…” trick, always be sure to use active and conversational verbs in your ads.  For example, if you are advertising a diet product, instead of “Burns 40lbs of Fat in 1 Month,” try “Burn 40lbs of Fat in 1 Month.”  That small change not only means that you are talking “directly” with the viewer, but changes the entire perception of the ad–you are allowing the potential customer to feel like they have complete control over the process.  This trick doesn’t have much of an affect on conversion rates, but analytics data show a CTR increase of around 175%.

Tricks like this can be found daily here on Affiliate Instruction.  Feel free to head over to the forums to discuss any articles, OfferWatch reports, training, and more.  Or if you are looking for something else, why not check out our huge selection of affiliate tools and resources over here.