If you’ve had a chance to check out some of the training sections so far, then you’ll know that I highly recommend the SpeedPPC campaign building software for quickly creating large keyword-based campaigns.

Although they make a great software, it’s obviously a bit pricey for newer affiliates at almost $400. Luckily I stumbled across a 14-day free trial link the other day, so for anyone who is interested to try out the SpeedPPC software for free, here is the link to the free trial.

I would certainly recommend buying the software if you can afford it as I guarantee it will save you hours of time in localizing campaigns as well as generating ad groups for long-tail keyword combinations, however this 14 day trail should give you enough time to try out the software and determine if it’s for you.

Once again, the link: SpeedPPC 14 Day Free Trial


Happy Holidays!

Today I’m going to reveal two more tips for writing your ads that will result in a huge increase in both your conversion rate and click-through rate.

The first trick involves the insertion of one simple word into your ad copy.  Although a minor change, the addition of the word “Secret” is actually powerful enough to result in a 200% increase in your conversion rate.  Whether you are selling “Weight Loss Secrets,” the “Secret to Making Money Online,” or “The Secret to a Better Life,” rest assured your bottom line will increase if you add this simple word into your ads.

In addition to the word secret, you need to have a strong call to action (see what I did there).  “You need to” is in fact the perfect phrase to put people in the right mindset to buy your products.  Initial tests showed that the addition of “You need to” increased conversion rates on average by 118%.  Overall, if you can convince your viewers that they “need to” do something (buy your product) in order to achieve the benefits you’re promoting, you will receive a far higher percentage of sales.

Today’s article covers the psychology behind our ads, and how even the smallest differences can result in a wild increase in your click-through rate.

Getting a higher click-through rate for your ads is as simple as doing a little tweaking.  First, always be sure to use the “…” at the end of your advertisement.  While it may seem like a small and insignificant change, analytics data proves it actually can boost your CTR by as much as 142% and your conversion rate by as much as 37%.  It signifies to the viewer that there is more information inside, certainly a powerful motivator to click.

In addition to the “…” trick, always be sure to use active and conversational verbs in your ads.  For example, if you are advertising a diet product, instead of “Burns 40lbs of Fat in 1 Month,” try “Burn 40lbs of Fat in 1 Month.”  That small change not only means that you are talking “directly” with the viewer, but changes the entire perception of the ad–you are allowing the potential customer to feel like they have complete control over the process.  This trick doesn’t have much of an affect on conversion rates, but analytics data show a CTR increase of around 175%.

Tricks like this can be found daily here on Affiliate Instruction.  Feel free to head over to the forums to discuss any articles, OfferWatch reports, training, and more.  Or if you are looking for something else, why not check out our huge selection of affiliate tools and resources over here.