1) The Offer

• Name: Photoworks Under $15 Picture Gifts
• Base Payout: $8.75
• Details:  So far everything about this offer seems to be great.  It accepts unlimited volume, the company’s default landing page is fine, and it’s open to virtually all types of traffic.  These types of offers always do quite well around the holidays if you know how to market them, so stay tuned for more information.  The demographic is split roughly equally between two main age segments:  20-26/30-40.  For the younger crowd, they are likely interested in cheaper gifts since it’s affordable but they don’t want anything too tacky–this is clearly the perfect offer for them as they convert quite highly.  The 30-40 year olds are likely looking for something small to send to various relatives/acquantances in place of the usual “family-picture christmas card.”  Market a little more conservatively to this segment and emphasize the personalization aspect over the price and you will get a great conversion rate.

2) Creatives

• This offer has worked extremely well with both banner as well as text ads.  Obviously you will want to shift your strategy slightly when dealing with the two major age ranges however below is one of my highest converting banner ads that worked extremely well with the 20-30 crowd.

High converting banner for ages 30-40

3) Landing Pages

Thankfully this advertiser already has a great landing page to work with, so for social media you will definitely want to direct link the offer (Page).  If you are interested in running this offer on search however, a great idea would be to create a site for people who want to buy ‘cheaper’ gifts this holiday season.  Since most are feeling the strain of the recession, capitalize on the fact that Photoworks offers ‘gifts at a low price that still show your loved ones that you care.’  You could even grab their product catalog and throw up a few articles about ideas for customization.  Be sure to grab emails and market to them all the way up until ~December 24th for the residual value as well as the ability to catch those last-minute shoppers.

4) Recommended Advertising Mediums

For this offer, search campaigns on Google work great as well as various social networks.  Surprisingly, MSN, Yahoo, and Ask are the best possible choices for the 30-40 year olds, however Google and social networks worked much better for the younger crowd.  As long as you keep your demographic in mind, you should be fine wherever you decide to market this offer.

5) Insider’s Tip

Instead of separating your campaign by “themes,” put together one campaign for each main age group.  Create one ad group for each project, and be sure to bid on the product name with ‘personalized’ at the end for phrase match.  You’ll get a higher conversion rate and lower bids.  Also, the keyword “americangreetings” worked quite well for me so be sure to add that on your list.

1) Offer Introduction

We begin by introducing the advertiser, offer, and any background information that we or any other affiliates may have about running this specific offer.  We also give an explanation for why this offer is currently doing well, and how you will be able to identify such lucrative offers for yourself going forward.

2) Creative Recommendation

Next, we recommend various creatives for you to use with the chosen offer–from banners of all shapes and sizes to text ads, there will be more than enough material to work with in order to effectively promote the offer.

3) Landing Page Recommendation

Following our analysis of creatives, we will analyze the advertiser’s landing page as well as offer our own tips and recommendations for creating a page that converts will with your chosen audience.  Occasionally we will design a page ourselves and give it out for free to one of our active Forum users.

4) Recommended Advertising Mediums

After you have your creatives and landing pages, the next step is finding the best place to advertise the offer.  Whether that be via social media or search-based PPC, we will let you know the best possible place to put your ads.

5) Recommended Targeting and Insider’s Tip

Once you know where to advertise, the next step is segmenting the demographic most likely to convert.  We’ll give you all of thsi information, as well as some insider’s tips for the industry you’re promoting in order to help you get started with a positive cash flow.

6) Above and Beyond

Every OfferWatch report will have an associated forum where users will be able to share what worked (and what didn’t) for them, as well as general observations learned.  Following 2 weeks of running the offer, we will stop by and “debrief” everyone about what worked and why and how to use this information moving forward.